VSP Global

Premiere Program

Design for a Web App on iPad

The project began with the goal of creating a PDF for a Vision event. Given the amount of information from doctors' practices, I realized we needed an interactive web app to manage the data.

I designed the entire user interface for the developers, conducted beta testing, and ensured it was ready for the client within a tight deadline. We turned a 50-page document into a fully functional interactive web app, which was a significant success for the account and agency.

VSP Premier Tool Kit

Marketing Tool Kit for Premier program

The goal was to create an 8-page PDF for marketing vision professionals through print and social media. The timeline remained unchanged. The project expanded to a 28-page PDF with various editable and downloadable materials for marketing.

I led a small team of designers, writers, and production artists. We focused on user experience, design, and creating functional editable PDFs that could be accessed via a portal from VSP. We developed guides, examples, and explanations from scratch. Late nights and weekends contributed to the success of this project. I'm proud to have been involved in both management and design aspects.

Art Direction

UX/UI

Design Lead