EQUII Complete Protein Bread

Brought onto this innovative startup’s marketing team I redesigned the bread packaging for the Complete Protein Bread relaunch and addition of a new + FIBER line which includes 2 Half Loaf versions. We successfully produced a lot of work in a short amount of time within 5 months but it all started from my new look for the packaging.

After the success of the redesign I was offered lots of projects to produce for upcoming conventions, merch, booklets and help with the redesign of the Amazon and Shopify Stores. I started an initiative to redo the iconography and set a whole new design standard for all materials going forward. A higher level of design, project organization, imagery and bringing from my network a new product/food photographer and designer to help on the team.

Packaging Design

Design Lead

Art Direction

Digital imaging

A loaf of Equii Premium Classic Wheat complete protein bread, packaged in a green and yellow bag, showing nutritional highlights like 10g protein per slice, non-GMO, and no artificial ingredients. Net weight: 24.3 oz (690g).
Equii protein bread package in red
Two packages of Equii bread, one Classic Wheat and one Multi-Grain, on an orange background.
Sliced multigrain and whole wheat bread loaves with seeds and grains on a gray surface.
Various packaged loaves of Equii bread, including premium multigrain and classic wheat, surrounded by sliced bread and grains on a green background.
Several smartphones displaying a website design for a complete protein bread product. The screens show product details for various types of bread like Classic Wheat and Multi-Grain, with options to buy or learn more. The design features nutritional icons, slogans like "Fuel Your Limitless Life," and customer ratings. The overall theme is focused on promoting health benefits of the bread product.
Two business cards with the brand name Equii, one with a dark green logo and the other displaying contact details for a co-founder.
A spread of Equii brochures featuring a Complete Protein Baking Blend. The brochures discuss the importance of complete protein, choosing the right protein solution, and include a recipe for Complete Protein Bread. There's an emphasis on the nutritional focus and chef-crafted products, with imagery of bread and dough. Contact information and a nutrition facts label are also visible.
Flyers featuring Equii brand bread, showcasing product details and packaging on a green background.
Several packaging labels for "EQUII" product featuring information about its protein content and ingredients on a table.
Illustration of wheat, barley, quinoa plants and seeds
Illustration of wheat and corn stalks
Pattern of stylized wheat stalks and oval shapes in vertical lines.
Pattern with wheat, corn, oats, seeds, and coffee beans in brown.
Laptop displaying a social media page for Equii Foods, featuring bread and slogan "Fuel Your Ambition."