The Chico Taproom

A small startup taproom, eager to make its mark in the industry, needed comprehensive branding, an engaging website, creative T-shirt graphics, and high-quality photography to effectively promote their exciting new business. It was an enjoyable and fulfilling project, allowing me to help them stand out in the crowded beer market prevalent in the lively college town.

Their beautifully designed space and the mention of Chico as the “ The City of Trees” served as a significant source of inspiration for the logo and the overall design of the other promotional materials. I had the pleasure of photographing all the enthusiastic owners, capturing their passion as they poured their diverse beer offerings for us to showcase.

Branding

Art Direction

Product Photography

Website

Digital imaging

Brand identity design for The Chico Taproom, featuring logo variations with an abstract tree and glass symbol. Includes color palette of wood brown, forest green, warm gray, and white with HEX codes. Uses "The Bold Font – Bold" for typography. Signage example shown with logo and business name.
Assorted beers in glasses with foam on a wooden table.
Assorted beer flight with six different types of beer on a wooden table.
A pint glass filled with hazy, golden beer placed against a dark metal background with soft lighting and reflections.
Hand holding a glass of beer on wood grain table
A half-full goblet of amber-colored beer on a wooden bar counter with a blurred background.
Person pouring beer from a tap into a glass at a bar, with multiple chrome beer taps visible.