Assisting in art direction and photography with UN/COMMON in Sacramento was an engaging experience where we explored big ideas with great jam sessions. We ultimately made those ideas simpler to better meet the client's specific needs and budget constraints. To support the team effectively and help save both time and money, I offered my photography and retouching skills to aid in the development of their annual campaign.

The best part of this experience was collaborating with a new team of talented individuals and truly enjoying the creative process together. I highly valued the opportunity to contribute to a project that plays a crucial role in promoting safety on California's rivers and lakes, making a meaningful impact in the community.