Fortis Packaging Solutions
Your Brand. Our Packaging.
The overall strategy behind the campaign was to effectively showcase the diverse range of packaging solutions offered by Fortis. The client expressed a clear desire for something more visually compelling that would help them stand out prominently from their competition in a new LinkedIn display ads campaign.
While the existing website for Fortis featured images of the various products they currently package, it unfortunately lacked a significant and cohesive brand presence that could resonate with visitors. My creative concept involved dressing each of their packaging products in a distinctive Fortis branding style, resulting in engaging and visually appealing displays.
To encapsulate my ideas, I presented the tagline “Your Brand. Our Packaging.” in my conceptual deck. The agency quickly embraced this concept, recognizing its potential for impactful use in the upcoming campaign.
Art Direction
Digital Retouching
Copywriting
Production
Animation
Fortis Brand next steps
The client had a strong desire to prominently display their brand name on the packaging solutions to elevate their marketing efforts a step further for upcoming new media buys.
I developed a dynamic motion piece for a banner that captures attention as it keeps falling, and I also created a visually appealing display image that showcases all the products featuring the FORTIS branding in a variety of innovative packaging designs. This multifaceted approach aims to enhance brand recognition and attract consumer interest.