Fortis Packaging Solutions

Your Brand. Our Packaging.

The overall strategy behind the campaign was to effectively showcase the diverse range of packaging solutions offered by Fortis. The client expressed a clear desire for something more visually compelling that would help them stand out prominently from their competition in a new LinkedIn display ads campaign.

While the existing website for Fortis featured images of the various products they currently package, it unfortunately lacked a significant and cohesive brand presence that could resonate with visitors. My creative concept involved dressing each of their packaging products in a distinctive Fortis branding style, resulting in engaging and visually appealing displays.

To encapsulate my ideas, I presented the tagline “Your Brand. Our Packaging.” in my conceptual deck. The agency quickly embraced this concept, recognizing its potential for impactful use in the upcoming campaign.

Art Direction

Digital Retouching

Copywriting

Production

Animation

Promotional banner for Fortis Solutions Group showcasing custom sachet packaging. Text reads: "Your Brand. Our Packaging. High-Speed, Easy-Tear Solutions for Your Brand. Learn More." Features three sachets labeled "Your Brand Here."
Advertisement for Fortis Solutions Group showing custom product pouches with text "Your Brand. Our Packaging. Custom Pouches Designed to Make Your Product Stand Out. Learn More."
Advertisement featuring Fortis Solutions Group, showcasing packaging products such as a spray bottle, box, and aerosol can with customizable labels, against a blue background.
Promotional image for Fortis Solutions Group featuring shrink sleeve packaging with bold text "Your Brand. Our Packaging." and bottles labeled "Your Brand Here."
Advertisement for Fortis Solutions Group, featuring protein packaging with text: "Your Brand. Our Packaging. Freshness and Quality, Wrapped Perfectly for Your Proteins." Includes images of packaged meat.
Image of an advertisement for Fortis Solutions Group featuring three wine bottles with customized labels and text promoting brand packaging services.

Fortis Brand next steps

The client had a strong desire to prominently display their brand name on the packaging solutions to elevate their marketing efforts a step further for upcoming new media buys.

I developed a dynamic motion piece for a banner that captures attention as it keeps falling, and I also created a visually appealing display image that showcases all the products featuring the FORTIS branding in a variety of innovative packaging designs. This multifaceted approach aims to enhance brand recognition and attract consumer interest.