I had the opportunity to collaborate closely with Coach Paul on an exciting project aimed at assisting both his existing clients and new potential clients. Together, we developed an innovative 90-day program focused on capturing essential elements such as food diaries, exercises, affirmations and personal goals. Tracking your journey to Transform your body and mind in 90 days. I offered my advice to incorporate his motivational quotes, which he frequently shares during his classes and with the fighters he trains in strength and conditioning.

To enhance user experience, I designed the journal to be conveniently placed next to you while you work out or easily stowed in your workout bag. We made this resource available through his online store, and to further promote it, we created engaging marketing materials along with a series of fun social media videos to spread the word.

Almost immediately, we noticed a significant increase in traffic to his site, leading to a few successful sales. We are excited to plan additional initiatives beyond the merchandise we are currently developing.

Gradually, we are building a comprehensive line of gear that anyone can incorporate into their workout arsenal, enhancing their fitness journey.